In case you missed it last week, we’ve started a collaboration with Hellay Studios for this season of BTB. You can (and should) follow them right here!
For this week’s piece, here’s an explanation from the artist:
ApolloGs, is a collage art piece made from The Apollo Belvedere (c. AD 120 – 140) which is a Roman copy of the original Greek sculpture by Leochares, and stock photos of american dollar bills and a rope found on unsplash.com.
In the episode there was a theme of ‘the cosmetic industry profiting off of making people feel ugly.’ This art piece focuses primarily on this theme.
Apollo is the Greek god of the sun and epitomizes the idea of male beauty. His sculpture represents aesthetic perfection and was considered the ideal in ancient greek society.
In the background, American dollar bills can be seen ‘raining down’ and Apollo is seen holding a rope. The artwork personifies the cosmetics industry as The Apollo Belvedere, a marble sculpture of the god of beauty whose size is much larger than that of an average man, and acts as a metaphor for the enormity and power of the cosmetics industry. Apollo holds a rope which acts as a leash by which consumers are exploited into conforming to a superficial ideal all the while endorsing consumerist behaviur that brings in large profits for the industry.